MBA in Fashion and Lifestyle Management
Curious about what makes fashion and brands work, and how creative ideas connect to business opportunities.
An MBA student in Fashion & Lifestyle Business Management with a naturally curious mindset and an interest in discovering what makes fashion and brands work. I enjoy researching markets, understanding consumer needs, exploring alternatives, and connecting creative ideas with business opportunities.
My experience in diamond jewellery category management and projects like ZAREN have strengthened my interest in the business side of fashion.
A Runway Incubator project: 28 fusion-wear looks across 3 capsules, a 6-category price ladder (₹3,499 to ₹9,999) benchmarked against 15 competitors, and a Year 1 projection of 1,200 units (₹73L) scaling to ₹4.32 Cr by Year 3.
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Pop-up store concepts and customer-experience interiors from my fashion marketing internship, plus Instagram grids and shoot concepts drawn from social media trends.
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A survey of 173 shoppers on awareness, discovery, content and conversion, with a funnel assessment, SWOT, and an implementation plan with 12-month KPI targets.
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A student freelance app with two core features, skill showcase and service booking, presented as a coffee table concept book.
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Indian fashion meets Regency storytelling: a conceptual collaboration built on consumer personas, trend-led mood boards, merchandising strategies and themed collections.
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A buying plan for the collaboration: 105 SKUs across 3 collections, 26 stores in 8 cities, a ₹349 Cr FY27 target and 50 to 65% gross margin, with competitor analysis and product assortment.
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A mindful loungewear and aromatherapy-textile concept growing from Kama Ayurveda, covering industry overview, brand audit, new product development, portfolio analysis and marketing plan.
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A study of the vegan-leather bag brand's merchandising, store layout, customer service and sales management plan, including forecasting, CRM and territory.
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How Comet's unboxing rituals build loyalty: peel-your-own-shoe orange boxes, a matchbox pack, UNO and Monopoly collabs, and a 100+ duck collectible box.
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A brand study covering history, aesthetics, colour palette, silhouettes, customer base, fabrics, price points and production strategy, closing with a trend board for FW25 and SS26.
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Perception, learning and buyer-behaviour models (Howard-Sheth, Engel-Blackwell-Miniard) applied to L'Oréal India, ending in three strategic pillars with KPIs and a roadmap.
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A handcrafted Urban Winter concept using rock-inspired set-ups, tribal elements, textured finishes, lighting and creative spatial layouts to build an immersive brand experience.
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An AI-powered pet monitoring system with live tracking, health monitoring, behaviour alerts and a smart app, designed from the pet parent's point of view.
View projectBangalore, India. Open to roles and collaborations in fashion and lifestyle brands.
harinisridhar0704@gmail.com